- Google Adwords Fundamentals
- Google Adwords Mobile
- Google Adwords Display
- Google Adwords Search
- Google Analytics
- Hubspot Inbound Marketing
Aug ‘05 – Jun ’10
- Digital Ape Media – Digital and Brand Leader
- Lionfish General Trading LLC – Head of Marketing (Digital Emphasis)
- FRHI (Accor Hotels) – MEAI Digital Marketing Coordinator
- mamemo productions – Social Media Manager (Beach Polo Cup 2016)
- Outer Limit Media
- UX/UI Consultant
- Sift Dessert Bar
The Info On Michael Wallace
I hold 8 years experience working in digital marketing from SME’s to large international brands. Through these experiences I have been able to observe and learn from the best, when it comes to research, strategy, execution, policies, software and reporting.
In my various experiences I have worked on both client and agency side as well as an independent consultant so I am comfortable working on different time lines and with different functional departments and teams all while meeting tight deadlines.
I am a highly analytical thinker and creative problem solver with multiple Google certifications, extensive Facebook and Instagram ad experience and an eye for detail.
Over time I have more focused client industry analysis in order to structure complex media plans and budgeting to squeeze the most out of every online activity.
My ultimate goal is to proliferate transparency and restore trust in marketing and advertising through a combination of technology assisted analysis and understanding of the psychology of engagement which in turn helps brands connect with people, and facilitate meaningful interactions between them.